本方案之冬奥会、冬残奥会标志命名为“松梅卧雪”，呈现的是松树与梅花在积雪下迎霜傲雪、质本高洁、顽强不屈的精神状态。

The logo of the Winter Olympics and Paralympics in this plan is named as "the pine tree and plum blossom in the snow-covered landscape", which shows the proud, noble and tenacious spirit of these two plants within the Chinese traditional culture context. This plan illustrates the notion from three aspects: connotation construction, visual presentation and spiritual dimension.